Knowledge Center

Home/Knowledge Center/
23 05, 2019

Weekend Sign Fails: 3 Embarrassing Tactics to Drop Right Now

2019-05-23T11:25:30-07:00May 23rd, 2019|Weekend Sign Strategy|

Your weekend sign options haven’t changed much in the last 50 years … and for good reason. After all, 80% of all weekend foot traffic is driven by your good ol’ fashioned snipes, bootlegs, and bandits. However, despite five decades of proven success, weekend directional signs are constantly being tinkered with. Sadly, it’s often non-strategic print shops and fabricators doing the tinkering by applying tactics to [...]

8 07, 2018

How Home Builders Bridge the Gap from Online Marketing to Weekend Foot Traffic

2018-07-08T13:31:03-07:00July 8th, 2018|Online Marketing|

Directional signage was once responsible for over 80% of traffic to home builders’ sales offices. Today, directional signage has fallen out of fashion in favor of digital advertising and social media. While these new online marketing tactics have immense value, your signage campaign is the critical bridge between your digital efforts and the prospective home buyer’s arrival at your sales office. Here are four steps you [...]

18 05, 2018

City Branding and You: What Home Builders and Developers Need to Know

2018-05-18T12:29:35-07:00May 18th, 2018|Cities and Towns|

For most Americans, choosing where to relocate is a complex process. To best position themselves to compete for these new residents, municipal governments invest in city branding and marketing initiatives that differentiate their city against others. As a home builder or developer, you can leverage these city branding efforts to get more bang for your own marketing buck. Before you begin your next development, consider how [...]

15 05, 2018

The Millennial Home Buyers’ Wish List

2018-05-18T12:07:39-07:00May 15th, 2018|Home Buyers|

Millennials. They've grown up in the technology boom. They've never been far from a computer, smartphone, or tablet. And they've been in the first-time home buyer market for almost two years now. Home builders nationwide are asking themselves: What's on the Millennial home buyers' wish list?   While there is a litany of information about what Gen Y is looking for when purchasing a new home (if [...]