How Home Builders Bridge the Gap from Online Marketing to Weekend Foot Traffic
Directional signage was once responsible for over 80% of traffic to home builders’ sales offices. Today, directional signage has fallen out of fashion in favor of digital advertising and social media. While these new online marketing tactics have immense value, your signage campaign is the critical bridge between your digital efforts and the prospective home buyer’s arrival at your sales office. Here are four steps you [...]
